The Highest Selling Jerseys of All Time: A Look at Iconic Numbers

by Nyden Kovatchev on Apr 19, 2024

#1 Selling Jersey of all time Michael Jordan

Sports jerseys aren't just athletic apparel; they're symbols of loyalty, passion, and sometimes, cultural phenomena. The highest selling jerseys of all time often belong to athletes who transcend their sport, becoming legends in their own right. This article explores some of the most iconic jerseys in sports history, whose sales have soared due to their wearers' legendary status on and off the field.

1. Michael Jordan - Chicago Bulls, No. 23

Michael Jordan's No. 23 with the Chicago Bulls is arguably the most iconic sports jersey number in history. Jordan's phenomenal success on the court and his global influence through endorsements and cinema, notably "Space Jam," have made his jersey a top seller worldwide. Even years after his retirement, the demand for MJ's jersey remains high, testament to his lasting impact on basketball and popular culture.

2. LeBron James - Various, No. 23 and No. 6

LeBron James has been a significant figure in basketball for over two decades. His jerseys, whether during his time with the Cleveland Cavaliers, Miami Heat, or Los Angeles Lakers, have consistently been best-sellers. LeBron's influence extends beyond basketball, contributing to his jersey's popularity.

3. Lionel Messi - FC Barcelona, No. 10

Lionel Messi's No. 10 jersey at FC Barcelona became a symbol of his magical performances on the pitch. Messi's status as one of the greatest footballers ever has driven the sales of his jerseys, making it one of the most popular globally.

4. Tom Brady - New England Patriots, No. 12

In the NFL, Tom Brady's No. 12 New England Patriots jersey has enjoyed immense popularity due to his achievements, including multiple Super Bowl victories. Brady's move to Tampa Bay Buccaneers also saw a surge in jersey sales, demonstrating his vast fan base.

5. Cristiano Ronaldo - Manchester United, No. 7

Cristiano Ronaldo's No. 7 jersey has been a top seller during his stints at Manchester United, Real Madrid, and Juventus. Known as much for his on-field prowess as for his marketability off the field, Ronaldo's jerseys are some of the most sought-after by fans worldwide.

6. Kobe Bryant - Los Angeles Lakers, No. 24 and No. 8

Kobe Bryant's tragic death in 2020 led to an unprecedented spike in sales for his No. 24 and No. 8 jerseys, which were already popular due to his legendary career with the Lakers. Bryant's legacy as one of the greatest basketball players of all time solidifies his jerseys' place in this list.

7. Derek Jeter - New York Yankees, No. 2

Derek Jeter's No. 2 jersey became synonymous with the New York Yankees' success during his era. As a beloved figure in baseball, Jeter's jersey sales reflect his status as a sports icon.

8. Neymar Jr. - Paris Saint-Germain, No. 10

Since moving to Paris Saint-Germain, Neymar Jr.'s No. 10 jersey has seen robust sales, thanks to his popularity and flashy playstyle. Neymar's marketability and global appeal have made his jersey a favorite among football fans.

9. Steph Curry - Golden State Warriors, No. 30

Steph Curry's No. 30 jersey for the Golden State Warriors has been a top seller thanks to his revolutionary play and multiple championships. Curry's influence on the game of basketball, particularly his shooting ability, has endeared him to fans around the globe.

10. Aaron Rodgers - Green Bay Packers, No. 12

Aaron Rodgers' No. 12 jersey for the Green Bay Packers has been a staple among NFL merchandise sales. His exceptional talent and success as a quarterback have earned him a spot on this list.

These athletes not only excel in their sports but also have significant cultural impacts that drive the sales of their jerseys. Whether through sporting dominance, personal charisma, or both, these players have cemented their jerseys among the most coveted items in sports merchandising.

***Shohei Ohtani's Dodgers jersey has set a new record for the fastest selling jersey on Fanatics within the first 48 hours of its release, surpassing previous top sellers like jerseys of soccer stars Cristiano Ronaldo and Lionel Messi​ (OutKick)​​ (Yahoo Sports)​. This remarkable achievement highlights Ohtani's massive popularity following his high-profile move to the Dodgers.***

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