Meet our new Fundraising Gobal Ambassador Rap Hip Hop Icon, Choclair!
by Nyden Kovatchev on Apr 02, 2021
Sport Displays is so proud and pumped to be working with 4 x Juno Winner Mr. Choclair! Choclair will be our Global Fundraising Ambassador for Canada and the US for new Fundraising Campaign using our flagship product the Jersey Mount.
This partnership is extremely exciting as we look to work with sport leagues throughout Canada and the US for their fundraising initiatives as they try to continue or start their seasons during these tough times.
We will be offering the Jersey Mount at a discount to all of our partnered leagues, while offering no upfront costs or purchases and donating over 50% of the sales back to their leagues along with an extra donation to the community!
Check back with us soon as we will be revealing some more exciting news from Choclair, Sport Displays and our fundraising campaign!
Blake, of Jamaican descent, was born in Scarborough, Ontario, in east Toronto. Starting at the age of 11, he followed in his older brother's footsteps, and decided to become a rapper. Blake attended St. John Paul II Catholic Secondary School, which is when he first started performing under the name "Choclair". In 1995, he released his debut single, "Twenty One Years", on his own independent label, Knee Deep Records. In 1997, he released the EP What It Takes, which was accompanied by a music video featuring Jully Black. What It Takes won the "Best Rap Recording" award at the 1997 Juno Awards. By 1998, Choclair had released eleven records, including the first international releases for Saukrates, Kardinal Offishall, Jully Black, Solitair, Marvel, and Tara Chase from Toronto's music scene.
Choclair, with the Rascalz, contributed to the hip hop song "Northern Touch", which received two Juno Awards and a MuchMusic Video Award, and achieved lasting popularity among Canadian hip hop fans and has been labelled by critics as a "hiphop anthem".
Choclair then expanded his team and joined Virgin Music Canada in July 1998. In 1999, he signed with Priority Records, and released his debut album Ice Cold, produced by Saukrates. The album was certified gold in Canada (50,000 copies) and spawned the hit single "Let's Ride", produced by Kardinal Offishall. Let's Ride reached #38 on the Canadian RPM Singles Chart.
Ice Cold won the Juno award for "Best Rap Recording" in 2000. Later that year, "Let's Ride" won a SOCAN award and a MuchMusic award. He was presented with a 2001 Urban Music award from SOCAN. Also in 2001 he opened the Music Without Borders concert at the Air Canada Centre in Toronto.
On March 5, 2002, Choclair released his next album, Memoirs of Blake Savage, which included a lot of drug-related lyrics. He released the single "Skunk" from that album, which featured Kurupt of Tha Dogg Pound.
After parting ways with Virgin Music, Choclair started his own independent label Greenhouse Music in partnership with Sextant Records/EMI Music Canada. On June 17, 2003, he released the album Flagrant, which won a Juno Award as best rap recording in 2004. He also released other Canadian hip hop albums in conjunction with Sextant Records and EMI. Greenhouse followed that with the release of My Demo, a collection of Choclair's early underground recordings.
In 2006, Choclair released the album, Flagship. He was also featured on Karl Wolf's single, "Desensitize".
In 2018, Choclair and other members of the team who recorded "Northern Touch" performed the song at the 2018 Juno Awards ceremony. Also in 2018, Choclair joined Classified and Maestro Fresh-Wes on the "Canadian Classic Tour"
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